HEALTHCARE · BRAND IDENTITY
ISMI
Institute for Specialized Medicine & Intervention
A welcoming identity built around comfort, dignity, and personalized care.
Client
ISMI
Scope
Logo, visual language & brand standards
My contribution
Brand identity development alongside another designer
01
A more welcoming healthcare experience.
ISMI is a specialized breast cancer treatment center in the Toronto area, conceived as a wellness destination with a compassionate, spa-inspired environment.
The identity needed to communicate clinical professionalism alongside warmth, trust, and optimism.
02
Care expressed through identity.
Working alongside another designer, I helped develop a comprehensive brand identity system, including a new logo, visual language, and standards.
The result supports ISMI’s mission to make patients feel seen, supported, and cared for throughout their treatment journey.
