FITNESS · BRANDED ENVIRONMENTS
Bears Fit
Chicago Bears · Train Like a Bear
Translating a team’s energy and performance culture into an immersive fitness experience.
Client
Bears Fit · Chicago Bears partnership
Scope
Environmental graphics, motivational storytelling & branded experiences
My contribution
Sole Environmental Designer; direct collaboration with leadership, stakeholders & interiors team
01
A brand-driven training experience.
Bears Fit gives members a fitness destination inspired by the spirit, discipline, and performance culture of the Chicago Bears.
The opportunity was to create an environment that carries the team’s energy beyond a traditional gym setting.
02
Designing the complete graphics program.
As the sole Environmental Designer, I worked directly with Bears Fit leadership, Chicago Bears stakeholders, and the interiors team to develop graphics integrated with the architecture.
Large-scale graphics, storytelling, and custom brand elements bring the organization’s legacy and competitive mindset into the member experience.
