AMC HEADQUARTERS

AMC's new headquarters was envisioned as a workplace that celebrates the company's passion for delivering exceptional movie-going experiences while fostering collaboration, creativity, and employee engagement. The design sought to translate AMC's brand, culture, and history into an immersive workplace environment that would inspire both employees and visitors.

As a member of the Environmental Graphics team, I contributed to several key storytelling and branding features integrated throughout the facility. My work included the design of the company's Vision and Values installation positioned at the top of the central stairway, the development of a large-scale company timeline featured prominently within the lobby, and the creation of custom iconography and environmental graphics deployed throughout the workplace.

By weaving brand storytelling into the architectural experience, these interventions help reinforce AMC's mission, celebrate its legacy, and create moments of discovery throughout the space. The resulting environment balances corporate identity with workplace functionality, transforming everyday circulation and gathering spaces into engaging brand experiences that connect employees to the company's history, values, and future vision.