WORKPLACE · BRAND STORYTELLING

AMC Headquarters

A workplace with a cinematic spirit.

Connecting employees to AMC’s history, values, and future vision.

Client

AMC

Scope

Environmental graphics, storytelling & custom iconography

My contribution

Environmental Graphics team; Vision and Values installation, lobby timeline & icons

01
Bringing the brand into everyday spaces.

AMC’s headquarters celebrates the company’s passion for the movie-going experience while supporting collaboration, creativity, and employee engagement.

Brand, culture, and history become part of everyday circulation and gathering spaces.

02
Storytelling at an architectural scale.

As a member of the Environmental Graphics team, I designed the Vision and Values installation at the central stairway, a large-scale company timeline in the lobby, and custom iconography.

These interventions connect the workplace to AMC’s mission and legacy, creating moments of discovery for employees and visitors.