IHOP RE-BRAND

As part of a multidisciplinary design team, I contributed to the comprehensive reimagining of IHOP's brand identity, including the evolution of its logo, visual language, and graphic standards. The project sought to modernize the brand while preserving the familiarity and recognition that have made IHOP a longstanding presence in the restaurant industry.

The redesign established a refreshed visual system that reflects the brand's continued evolution and broader guest experience. Through updated typography, graphic elements, color applications, and brand guidelines, the new identity creates a cohesive and contemporary framework that can be implemented consistently across physical environments, digital platforms, and marketing touchpoints.

Balancing heritage with innovation, the rebrand positions IHOP for future growth while maintaining the warmth, accessibility, and brand recognition that customers have come to expect.