3 World Trade Center

Client

Nine companies within 3 World Trade Center

Scope

Branded environments, environmental graphics & custom glass films

My contribution

Primary graphics and experiential concepts for GroupM, OpenMind, Kantar & Wavemaker

01
Individual identities, shared context.

Our team developed branded environments for nine companies, each with its own identity and a relationship to the broader workplace experience.

The scope included lobbies, conference rooms, executive spaces, collaboration areas, cafés, glass films, and bespoke experiential elements.

02
A tailored approach to every brand.

I contributed across the project, with primary responsibility for environmental graphics and experiential concepts for GroupM, OpenMind, Kantar, and Wavemaker.

Working with the interiors team, I translated each brand’s values and personality into graphics, storytelling, architectural integrations, and material applications.