3 WORLD TRADE CENTER

As part of a large-scale workplace design initiative within 3 World Trade Center, our team developed branded environments for nine distinct companies, each requiring a unique identity while maintaining a cohesive relationship to the overall workplace experience. The project included lobby environments, conference rooms, executive "War Rooms," social and collaboration spaces, café areas, custom glass films, and bespoke experiential elements tailored to each organization's culture and brand.

I contributed across the broader project, with primary responsibility for the environmental graphics and experiential design concepts for GroupM, OpenMind, Kantar, and Wavemaker. Working in close collaboration with the interiors team, I helped translate each brand's values, personality, and business objectives into spatial experiences that supported both employee engagement and client interaction.

The design approach balanced consistency and individuality, creating distinctive environments through custom graphics, branded storytelling, architectural integrations, and material applications. Each space was carefully tailored to reflect the unique character of its organization while contributing to a dynamic and cohesive workplace ecosystem within one of New York City's most iconic office towers.

This project demonstrates the ability to develop multiple brand-driven environments simultaneously, adapting design strategies to serve a diverse range of clients while maintaining a high level of design quality and experiential impact across all spaces.