WORKPLACE · ENVIRONMENTAL GRAPHICS
Norfolk Southern
Headquarters · Atlanta, Georgia
Translating a railway legacy into a connected workplace experience.
Client
Norfolk Southern
Scope
Environmental graphics, wayfinding & branded environments
My contribution
Design contribution as part of the Experience Design team
01
A new home.
A continuing story.
The relocation to Atlanta brought together a broad range of workplace amenities. The opportunity was to connect the company’s railway heritage with the architecture and everyday experience of its new headquarters.
A shared visual language connects architecture, interiors, and brand across the campus.
02
Movement as a visual language.
As part of the Experience Design team, I contributed to a program guided by Thoughtful Movement. Rail network geometry and train yard patterns became references for graphic interventions, wayfinding elements, and amenity identities.
The Servery
The Servery is the in house food and beverage area. With multiple options including Sushi, Mexican and other worldly offerings. Along with a servery there is a game room within steps. Employees can relax and hang out in both spaces during a workday.
Notch8
Norfolk Southern’s in house gym and fitness facility. The name Notch8 comes from the railway system using “notches” as a way to measure speed. Notch 7 is the highest unit of that measure, thus Notch 8 would be kicking it into high speed or a 110% percent.
Stairwell Entry
Patterns were created for the entrances to the stairwell that connects the two main buildings on Norfolk Southern’s campus. The patterns are derived from the idea of railway aerial patterns and use a gradation of NS colors from their brand standards.
Dining Murals
Two murals designed for the Dining Room represent icons from Norfolk Southern history and current-day brand. Some of the highlights include Norfolk Southern-specific train models, Georgia references (a peach and state flower), and current NS technology.
